Journey To MoroccoDecember 27, 2022 - January 6, 2023
Famed for its ancient kasbahs and breathtaking natural beauty, Morocco is undergoing a quiet transformation into one of the world's hubs for contemporary art. In the past several years, a veritable artistic renaissance is occurring behind the scenes, with a surge of new world-class museums, galleries, and art fairs drawing au courant art collectors from around the world.
For those looking beyond the white cube galleries of New York, Paris, and London, the journey will foster a sense of place, forging a community between collectors and some of the most exciting artists from Morocco and across Africa.
Led by our founder Montague Hermann, we embark on a 12-day holistic journey across Morocco - visiting leading galleries in Casablanca for an insider's view into the hot contemporary African art market; getting lost in time with a mesmerizing trip through the cities and towns of the remote Atlas Mountains; a celebratory jaunt for New Year’s to a tented camp in the Sahara desert; a fast-paced adventure in the vibrant city of Marrakech, where we will provide unparalleled insider access to the emerging contemporary art scene; and finally ending our stay in the seaside oasis of Tangiers and the 15th century village of Chefchaouen.
Day 1: Casablanca
Fast Track VIP Arrival at Casablanca Mohammed V International Airport.
Spend the Day at Casablanca’s Art-Deco District visiting a selection of Casablanca’s best galleries and emerging artists.
Private welcome dinner in a bespoke Riad in the heart of Anfa.
Day 2: Caravan to the Ait Bougamez Valley
After breakfast, we gather our caravan of SUVs and head off to the Ait Bougamez valley, perched in the Atlas Mountains about 5 hours drive from Casablanca.
Arriving in the early afternoon at our bespoke eco-lodge resting at 2200m above sea level. A visit to a nearby women’s artist cooperative will showcase the local artisanry, celebrating traditional Berber artistry and craftsmanship.
Upon returning back to our lodge, we unwind with a gorgeous sunset over the valley and a communal, farm-to-table dinner.
Day 3: Caravan to the Valley of the Roses
After a hearty breakfast at our eco-lodge, we depart for one of the most epic driving days of the trip through El-Kelaa M’Gouna, meaning the stunning value and the palm groves where life flourishes in an otherwise harsh environment.
Ultimately, we make our way to a private riad in Bou Tharar for the evening.
Day 4: Head into the Sahara
After a peaceful night in Kelaa M’Gouna, we make our way towards the Sahara via Ourzazate.
A days drive finds us arriving into the sandunes of the Sahara, where our private desert camp has been built for our group in a peaceful oasis.
Rest and relaxation followed by a communal dinner.
Day 5: New Year’s Eve in the Sahara
We spend the day together exploring the vastness of the Sahara, riding camels and vehicles over dunes on the horizon, coming together in the evening for a celebration of the new year.
Day 6: Caravan to Zagora
After a night of festivities and celebration, we make our way to Zagora to explore the Draa River and the vast Palm Groves that crop up along the 1,100 kilometer river. We will take time to explore the largest Souk in the South of Morocco, followed by some local artisan visits.
We then head to our private riad for the evening for a relaxing dinner a la carte.
Day 7: Caravan to Marrakech
We depart our riad in Zagora and make our way to the Cosmopolitan and bustling Marrakech, where we check into our private riad and spa steps from Jamaa el Fena square. We spend the afternoon exploring the YSL Gardens, before heading to El Fenn for drinks and dinner.
Day 8: Marrakech
The morning is spent exploring the souk, followed by some much deserved tea/coffee breaks in some of our favorite nearby hole in the walls.
Afternoon is dedicated to seeing some art and meeting a few artists, followed by a private dinner at the Royal Mansour.
Day 9: Marrakech to Casablanca
After spening the morning taking in some last sights of Marrakech, we depart in the afternoon for Casablanca.
We get situated back in Casablanca, explore Hassan II mosque, alongside a few other notable landmarks.
Dinner is casual and flexible
Day 10: Tangier
We depart in the morning on the high speed train for Tangier, arriving midday to check in to our private riad in the heart of the Medina between the port and the Kasbah Square.
After getting settled, we explore Tangier including a visit to the American Legation, as well as some of the city's best art galleries and artists.
The evening finds us for a private dinner cooked in our riad.
Day 11: Chefchaouen
After breakfast, we depart on the train for a day trip to Chefchaouen, a secluded town in the Rif Mountains famous for its blue buildings. We explore some of the local architecture and artisans and enjoy a lovely lunch.
The afternoon finds us heading back to Tangier, where we reconvene for a night on the town.
Day 12: Casablanca
Our final day, we make our way back to Casablanca to rest and decompress, taking in a few of the last sights, and preparing for flights out that evening or the next day.